In this episode of Live On Purpose Radio, Dr. Paul is joined by Rich Christiansen who is the author of Bootstrap Business and Zig Zag Principle.  Rich has founded or co-founded 32 businesses, 11 of which were ugly failures (and he is very proud of these failures), and 11 of which were multi-million dollar successes.  Rich has developed a strategy through all he has learned to assist entrepreneurs who want to start a small business.  Rich teaches that in business, as well as in life, the best course to your big goals involves a lot of zigs and zags.

Leave a Reply

Your email address will not be published. Required fields are marked *

One comment on “Zig Zag Principle

  1. Whether you’re a business or personal brand, you should definitely
    pay attention to Pinterest. While that mantra may have worked for Kevin Costner in “Field of Dreams,” it doesn’t necessarily work
    for credit union websites. For example, if your food business is dedicated to gourmet party appetizers your
    bio might be as simple as “Gourmet appetizers delivered right to your door.

Live on Purpose Radio © 2016