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For this episode of Live On Purpose Radio, Dr. Paul is joined by Michael Ray Hopkin to interview Phil Myers, co-author of the hot new business book, “Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs.” In this discussion, Phil shares his vast experience in working with thousands of companies to help them master the steps to being tuned in and creating what he calls a “resonator”, which is a perfect solution to a specific problem that is so compelling and powerful that it sells itself.

  1. Find Unresolved Problems
  2. Understand Buyer Personas
  3. Quantify the Impact
  4. Create Breakthrough Experiences
  5. Articulate Powerful Ideas
  6. Establish Authentic Connections

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4 comments on “Tuned In”

  1. Michael Ray Hopkin Sep 8, 2008

    Dr. Paul, I had a great time recording the podcast with you. Thank you so much for the opportunity. I highly recommend the book Tuned In to your readers; they will benefit greatly by using the principles taught therein for their business, their job and their lives in general. -Michael